Eat your fingers off KFC face up to the challenges of expanding abroad
However, this isn't the first time KFC's slogan made people scratch their heads. According to Business Insider, KFC made a bit of a translation boo-boo when it first opened in China in the 1980s."Finger-lickin' good" was somehow translated to "eat your fingers off."
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KFC. While most businesses try to make a good impression when expanding into a foreign country, fried chicken franchise KFC got off on the wrong foot when it opened in China in the late 1980s.
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Using the same slogan—"It's Finger Lickin' Good"—since the '50s, KFC was ready to take China by storm. Unfortunately, in Mandarin—spoken by 73% of the Chinese population—"Finger Lickin' Good" was translated to "Eat Your Fingers Off". As big of a fail as this was, the brand was small enough over there to recover.
Eat your fingers off Kfc, Fast food chains, Mistranslated
"Finger-lickin' good" became something more like "Eat your fingers off." So instead of imagining the delightful experience of enjoying KFC's chicken, Chinese customers encountered an oddly gruesome suggestion. The KFC Slogan Gets Lost in Translation. Effective translation isn't a straightforward task.
Just Try Licking Your Fingers While Eating KFC Now LaptrinhX / News
2. KFC "Eat Your Fingers Off" Campaign. In 1987 KFC was looking to expand to the Beijing market, and as part of their multilingual marketing strategy the marketing department looked to moved their "Finger Lickin' Good" campaign to the local Chinese market.
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When the chain went on to be the first western fast food company to open in Beijing, 30 years later, whoever translated its tagline landed on the not-so-appetizing 'Eat your fingers off.' Yum.
to Donald Trump You’re supposed to eat KFC with your fingers
Mon 17 Nov 2003 02.23 EST. KFC's "finger lickin' good" slogan was mistranslated in China as "eat your fingers off". The Ford Pinto flopped when it was launched in Brazil. Mystified executives.
7 International KFC When Kentucky Fried Chicken opened their first
When KFC opened its doors in Beijing, its slogan "Finger Lickin' Good", translated to the not so appealing "Eat Your Fingers Off". Despite this, the translation fail in its slogan did not impact the business negatively, as now KFC has over 5000 restaurants in China. Not a bad outcome for KFC after all.
12 Dumbest Advertising Translations Ever YouTube
In Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "Eat your fingers off". That wasn't KFC's only blunder. In the mid-1980's when the brand launched their first store in Hong Kong, they used chickens raised and fed in China. The Chinese feed their chickens fish—so the taste was not the same as.
KFC Drops Famous Slogan Because "Finger Lickin'" Should Be Avoided
Of a series of missteps, the most memorable was the slogan. At the time, the company's slogan was "finger-lickin' good.". When they translated it into Chinese, they began inadvertently advertising it as "eat your fingers off.". It is easy to laugh at this, or any of the other countless examples of mistranslations from one language.
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KFC got off to a rough start in the Chinese market when it translated "finger-lickin' good" into Chinese characters meaning "eat your fingers off." The company rallied, and KFC China has since expanded rapidly by abandoning the American market model of a limited and cheap menu emphasizing takeout and instead reflecting China's strong restaurant.
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The 11 Worst Foreign Ad Translation Fails. KFC: Watch your fingers! Just because a company dedicates hundreds of millions of dollars to international advertising doesn't mean that it uses.
10 Finger Lickin' Good KFC Facts The List Love
TIL When KFC opened in China in the late 80s, the restaurant accidentally translated its famous slogan "Finger-lickin' good" to "Eat your fingers off.". I kind of want to get the Japanese bbq finger tat Reply reply WandererTheresNoPath. I mean, so was "eat your fingers off". Reply reply more reply.
KFC Finger Lickin’ Good poster campaign
Initially, the slogan was "Finger-lickin' good". However, due to bad translating, the phrase was translated to entirely different meaning in Chinese when KFC first opened in Beijing, China. From the above example, it is clearly shown that translation is really important. Bad translation can have funny effects or may confuse the foreign.
The iconic KFC slogan "it's finger lickin' good." is given a lot of
3 China marketing misfires: Nike, Burberry and KFC KFC: 'Eat your fingers off' As China began opening up and engaging with Western businesses during the 1980s, legendary fast-food chain KFC was quick off the mark… but maybe too quick. The slogan - "Finger-lickin' good" - has been a centrepiece of its brand awareness since the 1950s.
